DRYiCE Lucy enables superior customer satisfaction for an FMCG Giant

One of the world’s largest snack companies, headquartered in USA, with a presence in 150 countries, was looking to increase revenues by improving and automating business processes for their worldwide channel organization. The cornerstone of their improvements was their decision to deploy a Cognitive Virtual Assistant (CVA) to provide a human-like experience, intelligently on boarding new partners, resolving incidents, and automating manual tasks, all without leaving the chat window.

With a stated focus on delivering volume-driven, profitable growth, our client is moving to a globally oriented, local-first commercial approach to drive new revenues. To do so, they chose to provide DRYiCE Lucy, an intelligent virtual assistant with human-like qualities to their customers that increased customer retention, employee productivity, and delivered consistently superior user experience.


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